Brand Management

This four-day programme gave you the skills to successfully manage and build your brand portfolio – and the insights to think as a forward-looking marketer. You will leave this programme with a redefined brand strategy. Participants obtained the following learning objectives: - Create or redefine a brand strategy for today’s competitive landscape - Apply different perspectives to your own brand strategy - Discover techniques to grow your brand - Differentiate your branding communication strategy - Learn effective, creative techniques to differentiate your brand in today's competitive landscape