Customer Centricity

On this four-day programme, you lived and learned what truly customer-driven strategy looks like – and got the skills and confidence to leap into implementing it. You brought together theoretical concepts, case studies, techniques and practical examples to highlight the power of putting customers at the centre of your organisation. Participants obtained the following learning objectives: - Focus on adding value for customers and society - Identify how to enhance profits for your organisation - Analyse your organisation’s customer journey - Prepare your organisation to take a customer-centric approach - Evaluate the impact of data analytics on customer relationship management