De Bleu Cindy
In this 4-day programme you have set out a holistic, powerful and integrated approach to digital marketing, that will transform your results. You have learned how to develop a robust strategy, allocate budgets, improve your customer experience, keep up with latest trends and grow your business. All of this, underpinned with a clear understanding of AI, big data and other emerging technologies.
Participants obtained the following learning objectives:
Embrace marketing technologies and discover how they can power lead generation, increase conversion, and enhance loyalty and advocacy
Develop an integrated, competitive, differentiating digital marketing strategy that’s aligned to your context
Leverage AI and generative AI to drive effectiveness and efficiency
Learn how to develop greater customer insight and articulate a single customer view to improve personalisation of marketing communications
Discover how to balance marketing budget across multiple channels
Apply everything you’ve learned in a hands-on, risk-free learning experience